The Magical Formula (Sequenci)

The Magical Formula Aka Sequenci

DJ · Events Manager · Musical Director
Based in Koh Samui, Thailand
Pronounced “Sequence-E”

The Magical Formula is a pioneering DJ, events manager, musical director, club promoter and venue operator with more than three decades of involvement in underground electronic music culture.

His story moves from London’s 1990s psychedelic club movement through Portugal, Goa, Koh Phangan and Thailand, with a long-standing focus on forward-thinking electronic music, immersive event culture and international dancefloor communities.

The Magical Formula is currently based in Koh Samui, Thailand, where he has helped establish Jack’s as a music venue. His current focus is primarily on Thailand, the Far East and selected international destinations.

As a DJ, The Magical Formula focuses on new music from around the world, with an emphasis on where the audio landscape is going rather than where it has already been. His sets are forward-facing, selective and built around energy, taste, movement and musical intelligence rather than nostalgia.

UK bookings are considered only for substantial offers that include return flights to Bangkok and minimum 4-star hotel accommodation.

Professional Profile

The Magical Formula has played a significant role in underground electronic music culture for over three decades, with work spanning DJ performance, club promotion, venue ownership, event management, music programming, artist liaison and international festival culture.

Recognised for his involvement in transformative club nights throughout the 1990s, he has helped shape immersive music environments that brought together electronic music, counterculture, philosophy, activism, psychedelia and community.

His DJ work is rooted in selection, timing and atmosphere. Rather than relying on past formulas, The Magical Formula’s approach is centred on new music, emerging sounds and the future direction of the dancefloor.

Career History
Megatripolis

Heaven, Charing Cross, London · 1993–1995

The Magical Formula (Sequenci) was a core contributor to Megatripolis, one of London’s seminal underground club nights and a defining part of the city’s 1990s countercultural electronic music scene.

Megatripolis fused New Age philosophy, cyberculture, trance, progressive house, ambient music, activism, performance and live lectures into a genuinely immersive club experience.

The event’s “Parallel University” sessions included major countercultural and visionary figures, with appearances and contributions connected to Terence McKenna, Allen Ginsberg, Arthur C. Clarke and Timothy Leary.

During this period, The Magical Formula also played directly after a live satellite link-up lecture with the Dalai Lama — jokingly described as “the best warm-up artist ever.”

Escape from Samsara

The Fridge, Brixton · 1995–early 2000s

The Magical Formula (Sequenci) was part of the post-Megatripolis psychedelic underground continuation through Escape from Samsara at The Fridge in Brixton.

The event became closely associated with London’s evolving techno, trance and psytrance movement, helping carry psychedelic club culture forward through the late 1990s and into the early 2000s.

Escape from Samsara represented a bridge between the experimental spirit of Megatripolis and the more focused psychedelic trance and techno scenes that followed.

Pendragon

London · 1993–2010

The Magical Formula (Sequenci) held a long-standing connection with Pendragon, one of London’s most enduring underground psychedelic trance institutions.

Spanning nearly two decades, Pendragon built a dedicated following and became a major part of the UK psytrance underground.

The Magical Formula’s involvement contributed to the continuity of London’s psychedelic electronic music community across multiple generations of dancers, artists and promoters.

Home Nightclub

Charing Cross Road, London · 1997–2003

The Magical Formula (Sequenci) was one of three owners of Home nightclub on Charing Cross Road, London.

His role included venue direction, music programming, operations, bookings and helping shape Home as a central electronic music space.

Home became part of London’s wider electronic nightlife landscape, connecting underground music culture with venue ownership, programming and operational management.

Club & Event Management / Consultancy

2003–present

The Magical Formula’s work has continued across event curation, artist liaison, music programming, venue development and nightlife strategy.

His experience combines DJ performance with the practical realities of building events, managing venues, developing music-led spaces and shaping the atmosphere of a room from both the booth and the back office.

International Experience
Portugal Events

Boom · Do Magic Things · in association with Carry on Regardless

In Portugal, The Magical Formula (Sequenci)’s festival and event work included Boom and Do Magic Things, in association with Carry on Regardless.

This work involved international production environments, music programming, event direction and collaboration across festival-scale cultural gatherings.

Goa, India

Hilltop · Shiva Valley · 9 Bar · 1992–2012 seasonal involvement

The Magical Formula (Sequenci) has long-term involvement in Goa’s global electronic music scene, performing at key venues during peak seasons and contributing to the international psychedelic dance culture that made Goa one of the world’s most important underground electronic music locations.

His sets in Goa reflected the same forward-thinking approach that defines his wider career: new music, global sounds and deep attention to the direction of the dancefloor.

Koh Phangan, Thailand

Full Moon Parties · Backyard · Harmony · Guy’s Bar · Lost Paradise · 1999–2026

The Magical Formula (Sequenci) has been active across Koh Phangan’s internationally recognised electronic music scene, including Full Moon Parties, Backyard, Harmony, Guy’s Bar and Lost Paradise.

His Thailand work connects him to one of the world’s longest-running island-based electronic music cultures, with regular appearances across venues and underground spaces.

This experience forms part of his current Far East focus and ongoing relationship with Thailand’s electronic music community.

Key Skills
DJ performance with a focus on forward-thinking electronic music
Music programming and venue direction
Events management and musical direction
Pioneer Rekordbox and Traktor
Global music curation and trend awareness
Crowd engagement and energy control
Venue operations and music-led hospitality environments
Underground brand development
Festival production and coordination
Artist liaison, bookings, staffing, budgeting and logistics
Notable Achievements
Helped establish Jack’s on Koh Samui as a music venue
Core contributor to Megatripolis and London’s immersive underground club culture
Played directly after a live satellite link-up lecture with the Dalai Lama at Megatripolis
Key part of the Escape from Samsara psychedelic techno/trance movement
Long-standing connection with Pendragon and the UK psytrance underground
One of three owners of Home nightclub on Charing Cross Road, London
Festival and event work in Portugal including Boom and Do Magic Things, in association with Carry on Regardless
Long-term international presence across Portugal, Goa, Koh Phangan, Thailand and wider underground electronic scenes
Projects & Cultural Impact

Megatripolis
Cyberculture, music, philosophy, activism, performance and immersive club culture.

Escape from Samsara
Continuation of London’s psychedelic techno and trance underground.

Pendragon
Long-running psychedelic trance institution and underground residency culture.

Home Nightclub
Venue ownership, operations and electronic music programming in central London.

Portugal Events
Festival and event work connected to Boom and Do Magic Things, in association with Carry on Regardless.

Goa & Koh Phangan
Long-term international DJ presence across two of the world’s most important psychedelic and electronic music destinations.

Jack’s, Koh Samui
Current Thailand-based music venue work, with The Magical Formula helping establish Jack’s as a music-led destination.

Booking Focus

The Magical Formula (Sequenci)is primarily seeking bookings across Thailand, the Far East and selected international destinations.

UK bookings are considered only for substantial offers that include:

return flights to Bangkok
minimum 4-star hotel accommodation
an appropriate professional fee
Current Music Links

Featured mix:
https://soundcloud.com/jackskohsamui/jacks-dance-2

SoundCloud:
https://soundcloud.com/jackskohsamui

Summary

The Magical Formula represents a career spanning the evolution of underground electronic music — from London’s 1990s avant-garde club scene through to Portugal, Goa, Koh Phangan, Thailand and the wider Far East.

His work combines DJ performance, venue culture, music programming, event management and a lifelong commitment to forward-facing electronic music.

Rooted in decades of underground experience but focused firmly on the present and future, The Magical Formula continues to build music-led environments where atmosphere, selection and dancefloor intelligence matter.